Sale of laptops online is studied through the consumer behavior towards the usage of laptops. If we want to know all the needs and requirements of people of different classes, we want to be aware of the facts that attracted customers to buy or selling laptops online. For which conduction for three focus groups may keep a picture for selling laptops online, according to their demands.
The classes chosen may be male students, online stores in pakistan female students and business women. All these classes are chosen to identify the versatile needs for which laptops were used among these classes. The priority of choosing business women over men were to see and analyze that how technology have effected the lifestyle of professional women. In a developing country like Pakistan to see women going along with the technological advancement around the world convinced us to choose business women over men.
The information from these focus groups helped us to analyze the fact that the usage of laptop is increasing day by day and the usage is also getting triggered by the power shortage factors, peer factors and many other environmental factors that encourage people to use more and more laptops now. But still we see that the price factor is keeping the middle social class away from using these laptops which is a factor that if put into consideration can never remove this gap between classes and increase the consumers of laptops.
With the passage of the time the development and the progress in the existing computers have been taken place and the latest and the most current development was the Laptop computers. Today, more efforts are being made for the development of the Laptops and today researchers are able to achieve small notebook laptops. If you compare the latest laptops with the previous laptops then you will find that the previous laptops were very heavy and large in size while the latest are competing for the small and the effective and value added components.
Some of the companies include DELL laptops, HP laptops, IBM laptops, Acer laptops and many others. Laptop cases are today available in various bright colors like silver, pink and black. This increases the consumer demand because of the increased in the stylish packaging.
As the sales demonstrate, the PC industry as a whole is growing steadily worldwide. Laptops are now undeniably taking the lion share of that growth. The range of laptops is large enough for anyone’s demand from desktop replacements to ultraportable. They allow us to perform personal tasks (accounting, gaming, reservations) to educational (research, reading, interactive, video, audio) and professional (documents, programming, calls, conferences, scheduling, emails) from anywhere, at anytime, also allowing us to mix all these activities. Today, there are already more laptops than desktops in businesses, and laptops are becoming obligatory for student use and more popular for general use. In 2008 more laptops than desktops were sold and according to our research the same milestone will be achieved in the worldwide PC market as soon as 2009
The explosion of Wifi / hotspots is a decisive factor that helps explain the migration to laptops. Airports, hotels, restaurants, coffee shops… are among the location where you can actually go online at a very comfortable speed. You can even use such tool as Skype with a wireless laptop and have video conference anywhere you have Wifi access. Indeed more and more people go on vacation with their laptop and most hotels including the cheaper ones are now offering free Wifi as commodity not a luxury. The selling of laptops online has brought a flexible change in the availability of the latest technology in the world.