10 Mobile Apps That Are Changing the Shopping Dynamics for Retailers and Consumers

1. AisleBuyer – AisleBuyer combines mobile self-checkout with intelligent shopper functionality such as product barcode scanning that returns information, customer reviews, and recommendations. AisleBuyer uses a consumer’s shopping history to deliver individual coupons, offers, and discounts, and it also stores a user’s receipts and shopper loyalty cards. AisleBuyer is one of the first mobile apps that enable consumers to use their smartphone as a self-checkout device, enabling consumers to pay for purchases on their iPhone or Android-based smartphone and completely bypass the checkout line.

2. BooYAH! MyTown – BooYAH! is a social web and mobile entertainment company that has taken a game-based approach to mobile marketing. Their app, BooYAH! MyTown, is a location-based social gaming platform with more than 2.8 million users in the United States. MyTown enables players to check in to real places, buy virtual properties, and collect rent. MyTown’s product check-in allows players to scan barcodes of real-world products using the iPhones camera and unlock points and earn virtual MyTown items. BooYAH! MyTown’s is geared toward a young, wired user with its integration of music and social media channels, making it a dynamic platform for youth-oriented retailers that are looking for ways to weave their brands into the app. Brands can also create real-life scavenger hunts to increase brand discovery and engagement. BooYAH!’s MyTown is currently available exclusively for iPhone and iPod touch users.

3. eBay Mobile (RedLaser and Milo.com)– eBay has become one of the biggest players in the mobile shopping space, and the company’s global mobile sales exceeded $2 billion in 2010. eBay made several key acquisitions in the last couple of years that includes Critical Path Software, a leading mobile application developer, and RedLaser, a mobile barcode scanning application. They recently purchased Milo.com, which provides real-time product inventory. eBay has combined Milo’s local shopping results with RedLaser’s barcode-scanning capabilities into a single application for both iPhone and Android-based smartphones. With the integration of Milo, shoppers using RedLaser can immediately find out, through a single scan, which nearby retailers currently have a product in stock and who has the best local price. The combination of RedLaser and Milo  牙痛口臭 provide shoppers with instant comparison-shopping on the go. eBay’s RedLaser app is available for free download in the iTunes App Store and Android Market. Milo local shopping results are available immediately in both the iPhone and Android versions and online at Milo.com. The RedLaser Software Development Kit (SDK), which is already being used by more than 100 third-party iPhone developers and select retailers, will soon be available for the Android platform.

4. Google Shopper – Google’s Shopper app enables users to use their smartphone’s camera to locate product information. The app is capable of recognizing books, CDs, DVDs, and video game packaging and can also scan product barcodes to access Google’s product database. The app also has voice recognition that allows users to speak the name of the product they’re looking for. Google’s Shopper app stores a user’s history directly on a user’s phone so product and price information are always available even if there’s no cell service available. The app includes a browser that lets users visit a retailer’s website and find the nearest location, and it includes social media access to Facebook, Twitter, GMail, and instant messaging. Google’s Shopper app is available for Apple’s iPhone and Android-based smartphones.

5. JiWire Compass – JiWire Compass is a location-based mobile advertising platform that combines real-time product information and availability with additional services such as a Concierge service that enables users to find the location of the nearest retailer and reserve a product for pick-up. JiWire’s platform lets advertisers identify and deliver ads to audience segments based on a person’s physical location while taking the venue type and brand into account. The Compass platform also allows retailers to integrate their product catalogues. Compass currently provides more than 3 million unique products across the U.S. from over 200,000 retailers and product manufacturers. Compass is currently available for Apple’s iPhone and iPad platform.


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